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JE NE SOY QUOI BERET - SWEET CHILI RED
JE NE SOY QUOI BERET - SWEET CHILI RED
JE NE SOY QUOI BERET - SWEET CHILI RED

JE NE SOY QUOI BERET - SWEET CHILI RED

Regular price €50.00 Sale

This warm’n wooly beret is an homage to Shanghai‘s beautiful French Concession district. Wear this flattering conversation starter to nail your day and night “Je ne sais quoi” look.

Backstory to the 打酱油 embroidery:
In China it’s everyday business to pick up soy sauce from your local store. Doing so, a man got interviewed by Chinese TV about a pop singer’s sex scandal. His dismissive response: “What’s that got to do with me? I’m just here to buy soy sauce”. The phrase went viral  and  打酱油 (get soy sauce) became sarcastic slang for “mind your own business / I don’t care.”

100% Virgin Wool - made in Europe, embroidered in Germany.