There will always be days when you just put on a white tee for that effortless look. Make sure you’re armed with a variety of them, simple yet with an extra something something. Our LONELINESS T-SHIRT should be hanging first row in your collection.
Female Model is 172cm / 5'8" and is wearing size medium
Male Model is 188cm / 6'2"and is wearing size large
The receipt on the back pays tribute to the famous internet meme 哥吃的不是面,是寂寞 - „What this brother is eating aren't noodles, but loneliness!“ Shortly after the original post, netizens began repeating this sentence with slight variations, giving birth to the phrasal template „What X is Y‘ing is not Z, it is loneliness“ (Chinese: XY的不是Z,是寂寞)
Example: What you are working is not overtime, but loneliness. What you are queueing for is not Berghain, it is loneliness.
The T-shirt is for all these members of the loneliness party 寂寞党 who can't satisfy their emotional hunger. For each T-Shirt sold Shanghai Tofu donates a day worth of meals for a person in need via Share the Meal, to satisfy also actual hunger.